Color

Primary Color Family

A consistent color palette helps a brand stay recognizable, trustworthy, and memorable. It creates instant visual recognition, reinforces emotional meaning, and keeps the brand cohesive across all platforms.

Secondary Color Family

The secondary color palette supports the primary brand colors and adds flexibility without diluting recognition.

Secondary Orange

This orange is for web-use only and should not be utilized on print or presentation material.

Primary Color Combinations

The importance of primary color combinations goes far beyond aesthetics—they shape perception, emotion, memorability, and market positioning. These high-contrast combinations enhance visibility and usability.

Large
AA: Passed
AAA: Failed

Small
AA: Failed
AAA: Failed

Large
AA: Passed
AAA: Passed

Small
AA: Passed
AAA: Passed

Large
AA: Passed
AAA: Passed

Small
AA: Passed
AAA: Passed

Large
AA: Passed
AAA: Failed

Small
AA: Failed
AAA: Failed

Large
AA: Passed
AAA: Passed

Small
AA: Passed
AAA: Passed

Large
AA: Passed
AAA: Passed

Small
AA: Passed
AAA: Failed

ADA Compliant Text

The importance of ADA-compliant text directly impacts usability, inclusivity, perception, and trust. This color contrast ensures that people with low vision, color blindness, age-related vision decline, and screen-glare sensitivity can read your content clearly. If users struggle to read your text, they don’t just see a design flaw, they experience exclusion. That negatively impacts brand perception.

Large
AA: Passed
AAA: Failed

Small
AA: Failed
AAA: Failed

Large
AA: Passed
AAA: Failed

Small
AA: Failed
AAA: Failed

Large
AA: Passed
AAA: Passed

Small
AA: Passed
AAA: Passed

Large
AA: Passed
AAA: Passed

Small
AA: Passed
AAA: Passed

Large
AA: Passed
AAA: Passed

Small
AA: Passed
AAA: Passed

Large
AA: Passed
AAA: Passed

Small
AA: Passed
AAA: Passed

Large
AA: Passed
AAA: Failed

Small
AA: Failed
AAA: Failed

Large
AA: Passed
AAA: Failed

Small
AA: Failed
AAA: Failed

Large
AA: Passed
AAA: Passed

Small
AA: Passed
AAA: Failed

Large
AA: Passed
AAA: Passed

Small
AA: Passed
AAA: Failed

Large
AA: Passed
AAA: Passed

Small
AA: Passed
AAA: Failed

Large
AA: Passed
AAA: Passed

Small
AA: Passed
AAA: Failed

Large
AA: Passed
AAA: Failed

Small
AA: Failed
AAA: Failed

Large
AA: Passed
AAA: Failed

Small
AA: Failed
AAA: Failed

Large
AA: Passed
AAA: Passed

Small
AA: Passed
AAA: Passed

Large
AA: Passed
AAA: Passed

Small
AA: Passed
AAA: Passed

Large
AA: Passed
AAA: Passed

Small
AA: Passed
AAA: Passed

Large
AA: Passed
AAA: Passed

Small
AA: Passed
AAA: Passed