Typography

Typography

Consistent typography acts like a visual fingerprint. When people see the same typefaces, weights, and spacing used over time, they start recognizing the brand before reading the logo or message.

Flecha is our display typeface. Headlines should be written in Flecha Medium using Sentence Case (not Title Case).

In some cases, headers can feel flat if everything has the same weight. We can add emphasis to some words using the medium italic version of Flecha. This breaks visual monotony, adds rhythm, and creates hierarchy within the same line.

Senes is used for body copy and small labels. Senes offers even spacing and proportions, which improves legibility in dense text blocks.

Flecha - Medium

Flecha - Medium - Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Senes - Regular - Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Font Application

1- Headline / Highlighted Word: Flecha Medium / Flecha Medium Italic. 2- Body: Senes Regular. 3- List/Small Labels: Senes Bold.